Mauro Mahjoub, Campari Brand Ambassador, flew in from Europe for the occassion and took great pleasure in showing a captivated audience how to mix the perfect Aperol Spritz (it really is as easy as 3, 2, 1!) and a Campari Negroni. And Mahjoub is certainly well placed to demonstrate how it’s done – the multi-award winning mixologist opened the much acclaimed Mauro’s Negroni Club (MNC) in Munich in 2009; the Campari Acadamy – an educational institute for bartenders - in 2008; and has been an international ambassador for the brand since 2005. “I could speak to you for four days about Campari, Aperol and Aperitivo, but apparently I only have 5 minutes,” he told the crowd.

‘Aperitivo’ is a time honoured Italian tradition that is a rapidly growing trend in Australia. It refers to pre-dinner palette-cleansing cocktails, typically made with bitter spirits such as Campari and Aperol, which are enjoyed with small snacks. Neild Avenue wowed guests with four key Campari and Aperol-based cocktails, including a classic Negroni, the light and refreshing Aperol Spritz and two signature Neild Avenue cocktails – the Number 8 (Campari with fresh grapefruit juice and vodka) and the Number 68 – a delicious blend of gin, amaro, Aperol, bitters and lemon sorbet. The cocktails were paired with savoury canapés such as arancini, sovrano cheese, parsley kebabs and beef and feta rissoles.

Aperol Spritz recipe

The perfect Aperol Spritz is prepared in a tumbler and is as simple as 3, 2, 1:

1.      Add ice and a slice of orange

2.      Pour 3 parts or 90ml Prosecco

3.      Add 2 parts (60ml) Aperol

4.      Top with 1 part (30ml) Soda

5.      Stir gently and serve

Negroni Cocktail Recipe

¾ oz of Campari

¾ oz Red Vermouth

3/4 oz gin

Pour all the ingredients into a tumbler with some ice. Garnish with a slice of orange. Campari recommends Cinzano Rosso.

Best glass: rock glass

Vogue.co.uk fashion writer Jessica Bumpus tells British fashionistas that “Dion Lee, is [an] Australian designer you’ll know by name and because you’ve been told that he’s a name to know time and again.”She goes on to describe how Lee created “a catwalk performance installation” allowing the audience a close up look at the collection he’s called Sequence Breathing.

According to The Vine, when speaking to Fashion Editors backstage after the show, Lee “…explained that he’d been inspired by the way air moved through the body and Francis Bacon, which are exactly the kinds of highly intellectual references we’ve come to expect from Lee.”

The 15 looks include black, white and grey, with red pieces strewn throughout and are structure to mimic the notion of circulation and breathing.

See the full collection here. Dion Lee is available on www.ausmode.com.

Dion Lee's Sequence Breathing collection

Make Up Store prides itself on carrying ‘a world of colours’, so whether you’re on the hunt for the palest of pinks, the brightest of blues, or a sexy, shimmery silver, Make Up Store has the perfect colour match. They have over 1,000 products available – including not just make-up, but skin care, brushes, tools, fragrances, hair care, and accessories – and cater to the beauty needs of girls AND guys, young, old, novice or experienced make-up artist!

 A Heritage Steeped in Education

Unbeknownst to many, Make Up Store began as one of the first ever make up academies in Sweden back in 1990, before branching out to use its creativity and innovation to develop their own product line. Since the opening of its first boutique in Stockholm in 1996, the cutting-edge Swedish brand has grown consistently; opening 2-4 stores every month across the world, always keeping the education of both staff and consumers at the core of its operations.

Where to Buy

In Australia, the boutique flagship store in Paddington, Sydney was launched in 2005. Today, they have a second boutique in Broadway, Sydney, 7 Myer concessions throughout New South Wales, Queensland and Victoria, making the products and training more accessible than ever.

A message in a Campari bottle floats by as Milla emerges from her dress that engulfs the world like a flood during a storm. There’s only one thing that a flood can’t submerge, a woman’s tenacity.

Campari takes this opportunity to celebrate life creatively with optimism and energy, encouraging people the world over to join them in creating passionate, memorable moments to remember, by raising a glass together. 

Milla Jovovich comments on her experience: “As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way. What attracted me most to the project was the powerful inspiration behind it, as well as the positive approach of celebrating life with a special toast, with friends and family.”

Only 9,999 copies of the Campari Calendar are printed annually; they will not go on sale but will be distributed to friends of Campari internationally. 

See the complete calendar: http://www.facebook.com/campari

On Thursday 27^th October Shop Til You Drop and 100 Squared Emerging Designer Market will be hosting an Exclusive Shopping Night on the Urban Precinct level of Westfield Sydney. Between 5 – 9pm, shoppers are invited to head down to level 1 for the one-night only discounts, 2-for-1 offers and plenty of freebies from the 100 Squared designers, La Senza, Nike, Esprit, Make Up Store, Audio-Technica, and many more.

The ‘Shop Til You Drop Chill Out Lounge’ will be the perfect place to take a break from shopping. There will be free copies of the current issue available, along with inspirational summer looks styled by the Shop Til You Drop fashion team from the retail outlets on level 1.

Because shopping can be hard work, complimentary Cadbury Bubbly chocolate will be on offer for customers to satisfy their sweet tooth; the girls can get their makeup refreshed at the Make Up Store beauty bar; the Red Bull crew will be handing out free drinks; and live DJ performances will provide shoppers with the perfect soundtrack for the evening.

There’ll be special appearances from the Sydney FC team who will be operating a mini ‘footy-clinic’ for shoppers to test their sporting skills and get some tips and hints from the professionals.

With 100 Squared and over a dozen Urban Precinct retailers all promoting exclusive offers and discounts for the evening, there’s no better time to shop, especially with the party season and Christmas kicking off soon!

Offers include:

100 Squared Emerging Designer Market:

-          Coco & Rogers: 25% of all items for the night

-          Show Pony: A free $10 voucher for every $50 spent

-          Victorious: 20% off all full priced collections including Australian designers Story by Tang, Nookie and Kylie Hawkes

-          Love and Luck: FREE necklace with any Love & Luck handbag

-          Romy-Oh : 20% off everything

-          Kaboodle Designs: A storewide 10% discount

-          Recreational: 20% off all stock

Make Up Store – Spend $70 and receive a gift pack worth $90; all makeovers receive a complimentary M Magazine

Typo – 30% off all full priced merchandise for the evening

RDX – Buy one item get one half price (offer valid for selected styles)

Easyway – 20% off all beverages

Cotton On – All full priced merchandise discounted by 30%

Hart & Heim – 20% off storewide

Platypus Shoes – Gift with purchase for every sale made

Rubi Shoes – 30% discount on all full priced items

For information about the event and for details of the offers as they keep rolling in join 100 Squared on Facebook.

Taking the stage, F&V Hairstylist, Pizzazz Hair & Body, Sauvage Hair Design and Sheshwarz Hair & Beauty will be showing their skills as they snip, clip, colour, and style their contestant’s locks to help transform them for a fresh summer look. Not only are they competing to create the best look for their customer, but they are also out to try and secure the cover shot of the annual Centro Roselands ‘Roselands Style’ Magazine, which will launch in October, 2011.

Styling and make up will be in the hands of professional stylist, Leanne Carey from Image Guru. Leanne has over 15 years experience working in wardrobe for stage shows, styling fashion festivals, and working with a variety celebrities, including the likes of Liza Minelli, Hugh Jackman, and Todd McKinney.

While at Centro Roselands, Leanne will be assisting the hair salons and their contestants by adding the finishing touches to their new looks, providing personalised styling and make up tips.

Fashions from the Centre’s retailers will be used, allowing Centro Roselands customers the opportunity to preview the fabulous finds that Leanne works into the new looks on-stage. “Great style is not about having the perfect body shape or designer fashion, it’s about finding styles and colours that work with what you have and  conceal what you want to hide. It’s not about black and baggy, contrary to what people think,” says Leanne. “And your make up can work its own magic in putting the finishing touches on your outfit and also making you look slimmer and younger.” 

Retailers from Centro Roselands will also be offering over $2500 worth of prizes for audience members on the night. Prizes include Armani and DKNY watches, designer fragrances from the likes of Gucci, Elie Saab, and Viktor and Rolf, stylish shoes from Tony Bianco and Siren Shoes, and stunning jewellery from Pandora. Plus, audience members will also be selected to come on stage for their own mini makeovers and touch ups.

Centro Roselands Marketing Manager Marina Majeran is looking forward to having the Roselands customers involved in this exciting experience “We are thrilled that the customers will be able to be apart of this, not only as contestants, but also in the audience. With the experts on stage, running through the looks step-by-step, they will have the chance to take home some amazing tips and tricks of their own.”

The makeovers will be snapped from start to finish by photographer, Hamish Ta me’, for inclusion in ‘Roselands Style Magazine’. The images will also be accompanied with insight into how each of the contestant’s looks were created, complete with hair, makeup and styling. These hints will help readers transform their own look just in time for summer, while also assisting them in finding some of the best buys at  Centro Roselands.

The contestant makeovers will be completed from 7pm, 25 August near Sportsgirl, on Level 2 of Centro Roselands. Parking is free and plentiful so access is quick and easy, making late-night shopping a breeze.

For more information head to www.centroroselands.com.au

To kick things off for the model search, a live fashion shoot took place at 100 Squared a couple of weeks back. Talent from Vivien’s Model Management showed the world how the professionals do it, striking a pose in the latest collections from the 100 Squared designers.

Photography – Claire Wallman
Styling - Rhiannon Bulley
Hair – Strobe Haire
Make-up - Felicia Yong
Model – Christine Rose at Vivien’s Model Management