Agent 25 enters a ‘world of colours’ with Make Up Store account

October 28th, 2011

We’re excited to announce that we’ve been appointed as the PR agency for global beauty brand, Make Up Store within the Australian market!

Make Up Store boutique, Paddington

Make Up Store prides itself on carrying ‘a world of colours’, so whether you’re on the hunt for the palest of pinks, the brightest of blues, or a sexy, shimmery silver, Make Up Store has the perfect colour match. They have over 1,000 products available – including not just make-up, but skin care, brushes, tools, fragrances, hair care, and accessories – and cater to the beauty needs of girls AND guys, young, old, novice or experienced make-up artist!

 

 A Heritage Steeped in Education

Unbeknownst to many, Make Up Store began as one of the first ever make up academies in Sweden back in 1990, before branching out to use its creativity and innovation to develop their own product line. Since the opening of its first boutique in Stockholm in 1996, the cutting-edge Swedish brand has grown consistently; opening 2-4 stores every month across the world, always keeping the education of both staff and consumers at the core of its operations.

Where to Buy

In Australia, the boutique flagship store in Paddington, Sydney was launched in 2005. Today, they have a second boutique in Broadway, Sydney, 7 Myer concessions throughout New South Wales, Queensland and Victoria, making the products and training more accessible than ever.

“IT’S THE END OF THE WORLD, BABY!”…CAMPARI CALENDAR 2012 MAKES A TOAST TO LIFE

October 28th, 2011

The 2012 Campari Calendar, now in its 13th edition, was unveiled in Milan, Italy, overnight. Entitled It’s the end of the world, baby!, this year’s Campari Calendar takes its inspiration from the buzz around the prediction that,  according to the ancient Mayan culture, the world as we know will end on 21st December 2012 and enter a transformative period.  The awe-inspiring photos feature Campari’s latest female protagonist, Milla Jovovich,  striking shots enacting hypothetical scenes about the end of the world. Posing in magnificent couture, Jovovich exudes a determined attitude, power and control upon the unknown, and makes a toast to life with her co star, Campari.

A message in a Campari bottle floats by as Milla emerges from her dress that engulfs the world like a flood during a storm. There’s only one thing that a flood can’t submerge, a woman’s tenacity.

A message in a Campari bottle floats by as Milla emerges from her dress that engulfs the world like a flood during a storm. There’s only one thing that a flood can’t submerge, a woman’s tenacity.

Campari takes this opportunity to celebrate life creatively with optimism and energy, encouraging people the world over to join them in creating passionate, memorable moments to remember, by raising a glass together. 

Milla Jovovich comments on her experience: “As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way. What attracted me most to the project was the powerful inspiration behind it, as well as the positive approach of celebrating life with a special toast, with friends and family.”

Only 9,999 copies of the Campari Calendar are printed annually; they will not go on sale but will be distributed to friends of Campari internationally. 

See the complete calendar: http://www.facebook.com/campari

“Shop Til You Drop” at an Exclusive Shopping Night in Westfield Sydney

October 26th, 2011

Shop Til You Drop Exclusive Shopping Night

On Thursday 27th October Shop Til You Drop and 100 Squared Emerging Designer Market will be hosting an Exclusive Shopping Night on the Urban Precinct level of Westfield Sydney. Between 5 – 9pm, shoppers are invited to head down to level 1 for the one-night only discounts, 2-for-1 offers and plenty of freebies from the 100 Squared designers, La Senza, Nike, Esprit, Make Up Store, Audio-Technica, and many more.

The ‘Shop Til You Drop Chill Out Lounge’ will be the perfect place to take a break from shopping. There will be free copies of the current issue available, along with inspirational summer looks styled by the Shop Til You Drop fashion team from the retail outlets on level 1.

Because shopping can be hard work, complimentary Cadbury Bubbly chocolate will be on offer for customers to satisfy their sweet tooth; the girls can get their makeup refreshed at the Make Up Store beauty bar; the Red Bull crew will be handing out free drinks; and live DJ performances will provide shoppers with the perfect soundtrack for the evening.

There’ll be special appearances from the Sydney FC team who will be operating a mini ‘footy-clinic’ for shoppers to test their sporting skills and get some tips and hints from the professionals.

With 100 Squared and over a dozen Urban Precinct retailers all promoting exclusive offers and discounts for the evening, there’s no better time to shop, especially with the party season and Christmas kicking off soon!

Offers include:

100 Squared Emerging Designer Market:

-          Coco & Rogers: 25% of all items for the night

-          Show Pony: A free $10 voucher for every $50 spent

-          Victorious: 20% off all full priced collections including Australian designers Story by Tang, Nookie and Kylie Hawkes

-          Love and Luck: FREE necklace with any Love & Luck handbag

-          Romy-Oh : 20% off everything

-          Kaboodle Designs: A storewide 10% discount

-          Recreational: 20% off all stock

Make Up StoreSpend $70 and receive a gift pack worth $90; all makeovers receive a complimentary M Magazine

Typo – 30% off all full priced merchandise for the evening

RDX – Buy one item get one half price (offer valid for selected styles)

Easyway – 20% off all beverages

Cotton On – All full priced merchandise discounted by 30%

Hart & Heim – 20% off storewide

Platypus Shoes – Gift with purchase for every sale made

Rubi Shoes – 30% discount on all full priced items

For information about the event and for details of the offers as they keep rolling in join 100 Squared on Facebook.

Make Me Over at Centro Roselands

August 25th, 2011

Today four lucky customers from Centro Roselands will be treated to an evening of pampering and style as they are transformed in a “Battle of the Beauty Salons”.

Taking the stage, F&V Hairstylist, Pizzazz Hair & Body, Sauvage Hair Design and Sheshwarz Hair & Beauty will be showing their skills as they snip, clip, colour, and style their contestant’s locks to help transform them for a fresh summer look. Not only are they competing to create the best look for their customer, but they are also out to try and secure the cover shot of the annual Centro Roselands ‘Roselands Style’ Magazine, which will launch in October, 2011.

Styling and make up will be in the hands of professional stylist, Leanne Carey from Image Guru. Leanne has over 15 years experience working in wardrobe for stage shows, styling fashion festivals, and working with a variety celebrities, including the likes of Liza Minelli, Hugh Jackman, and Todd McKinney.

While at Centro Roselands, Leanne will be assisting the hair salons and their contestants by adding the finishing touches to their new looks, providing personalised styling and make up tips.

Fashions from the Centre’s retailers will be used, allowing Centro Roselands customers the opportunity to preview the fabulous finds that Leanne works into the new looks on-stage. “Great style is not about having the perfect body shape or designer fashion, it’s about finding styles and colours that work with what you have and  conceal what you want to hide. It’s not about black and baggy, contrary to what people think,” says Leanne. “And your make up can work its own magic in putting the finishing touches on your outfit and also making you look slimmer and younger.” 

Retailers from Centro Roselands will also be offering over $2500 worth of prizes for audience members on the night. Prizes include Armani and DKNY watches, designer fragrances from the likes of Gucci, Elie Saab, and Viktor and Rolf, stylish shoes from Tony Bianco and Siren Shoes, and stunning jewellery from Pandora. Plus, audience members will also be selected to come on stage for their own mini makeovers and touch ups.

Centro Roselands Marketing Manager Marina Majeran is looking forward to having the Roselands customers involved in this exciting experience “We are thrilled that the customers will be able to be apart of this, not only as contestants, but also in the audience. With the experts on stage, running through the looks step-by-step, they will have the chance to take home some amazing tips and tricks of their own.”

The makeovers will be snapped from start to finish by photographer, Hamish Ta me’, for inclusion in ‘Roselands Style Magazine’. The images will also be accompanied with insight into how each of the contestant’s looks were created, complete with hair, makeup and styling. These hints will help readers transform their own look just in time for summer, while also assisting them in finding some of the best buys at  Centro Roselands.

The contestant makeovers will be completed from 7pm, 25 August near Sportsgirl, on Level 2 of Centro Roselands. Parking is free and plentiful so access is quick and easy, making late-night shopping a breeze.

For more information head to www.centroroselands.com.au

Moscot x BLK DNM Collaboration

August 24th, 2011

Agent 25’s NYC-based eyewear client Moscot, has just launched an awesome collab with fashion label BLK DNM. There are three styles of sunglasses – all in black of course. Some photos from the new BLK DNM store on Lafayette St, SoHo:

BLK DNM store frontFramesInside the storeWindowFrames

Cyrus Company SoHo Store Visit

August 24th, 2011

Agent 25’s MD Lisa is spending some time in New York at the moment and has been checking in with a few of our clients, to see what they’re up to. First stop was Cyrus Company – a luxury Italian furniture company which was founded in the 70s. Lisa went to their Greene St showroom – here are a few pics. Stay tuned for the Cyrus Company Australian launch this Spring…

Cyrus Company SoHoFront of storePhotos - 1828Teapot, tableBedroomTable & chairsCyrus Company BabyShowroom

The Face of 100 Squared – Vote Now!

July 26th, 2011

100 Squared’s search for the face of their new Spring/Summer campaign is well and truly underway. With a bevy of beauties and thousands of votes already registered, now is your last chance to log your pick for the girl who you think should face the new campaign. Head to the 100 Squared Facebook page to have your say!

To kick things off for the model search, a live fashion shoot took place at 100 Squared a couple of weeks back. Talent from Vivien’s Model Management showed the world how the professionals do it, striking a pose in the latest collections from the 100 Squared designers.

Photography – Claire Wallman
Styling - Rhiannon Bulley
Hair – Strobe Haire
Make-up - Felicia Yong
Model – Christine Rose at Vivien’s Model Management

Andrew McDonald Launches Online Store

June 29th, 2011

Bespoke Shoemaker, Andrew McDonald, has officially launched his e-commerce website and with it an amazing sale not to be missed. Take up to 50% off some of his beautifully handmade ready-to-wear collection in both men’s and women’s styles.

Andrew McDonald has been making bespoke leather shoes for 20 years and learned from best including,  John Lobb who makes shoes for none other than William the Duke of Cambridge. With McDonald’s extensive experience and expertise, it can take up to nearly 20 hours for him to make a pair of shoes particularly because he prefers that everything is done in-house so he can assure it’s up to standard.

If you are looking for a one-of-kind statement shoes, look no further – McDonald designs incredible styles in various leathers including mules, boots, and brogues.

Laceup Slingbackzip foldover BootEllipse BootLace Back Boot

Agent 25 Wants You!

May 26th, 2011

logo

Do you have what it takes to be an Agent?

Account Co-ordinator / Account Executive

  • Do you have a tertiary qualification?
  • Have you had at least 1 year experience working or interning in Fashion PR?
  • Do you know the Australian media landscape inside out?
  • Are you savvy in social networking and social media?
  • Are you highly organised, a multi-tasker and able to prioritise workload?
  • Are you looking to develop your PR skills, whilst helping to shape this rapidly growing agency?

If so, we’d love to hear from you!

Agent 25 Communications is a Surry Hills-based boutique PR agency specialising in the fashion, beauty and lifestyle industries. We’re on the hunt for a top-class Account Co-ordinator / Account Executive to support our publicists in delivering the best results for our clients.

Reporting to the General Manager, you will be responsible for:

  • Managing our media database
  • Responding to media requests quickly and efficiently
  • Proactively identifying and creating media opportunities for our clients
  • Coordinating and distributing product loans to media and stylists as required
  • Daily contact with magazine editors and upkeep of media relations
  • Maintaining accurate records of all media loans and activity
  • Contribute to Agent 25’s social media and networking activity
  • Monitoring media coverage
  • Compiling editorial and press clipping reports
  • Showroom management
  • Assisting with event management tasks

To be successful in your application you will be a team player, able to think on your feet and adapt quickly to different and demanding priorities. You’ll be organised and professional, demonstrating initiative and creativity.

If you’re interested and think you have what it takes, then we’d love to hear from you. Please email your CV, cover letter and salary expectations to info@agent25.com.au or call us on 02 9319 2228 if you have any questions.

100 Squared and Shop Til You Drop EXCLUSIVE Shop Event

May 23rd, 2011

STYD 100 Squared May 26th

May 23th, 2011 – on Thursday 26th May Shop Til You Drop Magazine and 100 Squared Emerging Designer Market
will be hosting an Exclusive Shopping Night on the Urban Precinct level of Westfield Sydney. Between 5 – 9pm,
shoppers are invited to head down to level 1 for the one-night only discounts, offers, and freebies from the 100
Squared designers, General Pants, That Store, Lonsdale, Intrepid Travel, Audio-Technica, Illariy and many more.

The fashion team from Shop Til You Drop Magazine will be on hand to offer their style expertise to customers,
helping them pick the perfect pieces for their winter wardrobe and translating trends to suit the shopper’s style.
But it’s not just about the shopping. The SKYY BLUE pop-up bar will be in full swing serving up SKYY BLUE
beverages; the girls can get their makeup refreshed at the Napoleon Perdis Make Up bar; and Audio-Technica will
be pumping out a soundtrack to shop to with live DJ performances from Neon Heart DJ’s and Adrian Leighton.
With 100 Squared and the Urban Precinct retailers all promoting exclusive offers and discounts for the evening,
there’s no better time to shop! Offers include:

Exclusive at 100 Squared Emerging Designer Market:

- Victorious: FREE nail polish if you spend over $100
- Bree Bennett: 10% off vintage
- RECREATIONAL: 20% off and the chance win a $100 voucher
- Mok Theorem: FREE limited edition White Euphoria necklace for any spend over $100
- Zipporra: 10% off
- Love & Luck: FREE necklace with any Love & Luck handbag
- Romy-Oh : 50% off selected handbags, plus spend over $80 and receive a FREE scarf valued at $40
(selected scarves only)
- Sage Sydney: 15% off all stock and spend $80 or over and receive a free bangle
- Kaboodle Designs: Spend $50 and get a FREE fabric make up pouch valued at $12. Spend $100 and
receive a fabric covered journal valued at $20.

Audio-Technica – FREE set of headphone given away every 30 minutes from 5-9pm, plus 20% off all headphones
and 25% off for students
That Store – 50% off Nudie Jeans and Cheap Monday jeans from $50
Intrepid Travel –Win a trip to Thailand
Illariy – 15% off designer jewelry and 30% of Toy Watches
Lonsdale – FREE gift with every purchase
The Shade Box – 30% of first pair of sunglasses or frames, then 40% off any additional pair
The Waxing Divas – Spray Tans only $20 – save $15

The discounts are rolling in; join Shop Til You Drop Magazine and 100 Squared on Facebook to keep in the loop
with the latest offers.

For further information on the event and for more of the fantastic discounts on offer, head to
100squared.com.au/events